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| Three shades of metal (theverge.com) |
Tuesday's big media event for an admitted Apple fanboy like me was obviously the keynote presentation of the iCompany's newest iPhones. Apple's decision to limit the live stream to just a few key cities around the globe stretched this just-over-an-hour event into a two-day experience with a launch day coverage choice of watching Scott Stein, Josh Lowensohn, and Tim Stevens' CNet live blog unfurl while tapping into the audio feed of Molly Wood, Brian Tong, and Donald Bell's color commentary.
The audio feed was a good counterweight to my natural, or some may say Apple marketing department produced, tendency to go full drone, drop-jawed, and drooling over Apple's newest shiny bauble. While they are tech geeks by lifestyle and profession, they know smoke and mirrors marketing rhetoric when they hear it and aren't afraid to call it out. At the same time, they are not so jaded as to not admit being impressed when they see something they truly like. Besides they're just a fun group hang with for an hour.
Day two's media came in the form of Apple's podcast of the keynote through the company's own podcast app. This was available shortly after the event, but I didn't have time to get to it until late last night. The beauty of streaming media on a phone while flat on my back in bed.
Apple's keynotes are always well produced with clean visuals and straight-forward presentation of the newest software and hardware, and this round was no exception. While those unfamiliar with an Apple product launch are often distracted by the sheer volume of superlatives - best, finest, most, greatest - bandied about by the various Apple execs, many Apple event aficionados expect it and have come to find it almost endearing, like listening proud parents boasting about their truly accomplished children.
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| i0S 7's home screen and logo (on3solutions.com) |
The much expected champagne gold model was added to the metal line up with a slight shift in the black model from never-really-a-true-black-anyway to what Apple is calling "space grey," a weird choice when listed next to the more simple, unmodified "silver" and "gold."
iOS 7, while quite impressive, brought nothing new to the table since its tease at WWDC in June. It will be available for download on the 18th though, and can make 4, 4S, and 5 owners feel as if they have new phones as we wait for next September's launch of the iPhone 6.
The completely announcement-spoiled 5C was also unveiled in vibrantly colored plastic. These are sure to be a hit with secondary and college students.
In a cunning, but surprising move Apple announced that five of its apps, the productivity minded Keynote, Pages, and Numbers and the more creatively inclined iPhoto and iMovie, will now all be free with the purchase of new iOS hardware.
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| CEO Tim Cook announces free apps (theverge.com) |
This is a great marketing move. The mobile equivalent of the big box store's loss leader. Getting these apps in the hands of millions of iOS users on their phones, pods, and pads will ease the entry into the iWork and iLife ecosystems. This is a big hurdle often keeping PC users from making the leap to Macs and Mac users from leaving Microsoft Office behind. Giving these apps away will sell more Macs and Mac software.
Probably the biggest news of the day was the confirmation of the much rumored fingerprint scanner security feature. It is an impressive bit of technology and much more reminiscent of the innovative leaps Apple used to bring us more often.
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| Anatomy of a fingerprint scanner (macworld.com) |
While the security angle of the fingerprint scanner garnered the most attention, I found the functional possibilities most intriguing. The scanner was reported to be able to learn the fingerprints of multiple users. This may open up the possibility of bringing a user profile function to shared iOS devises such as a family iPad which lives on the living room coffee table. My five-year-old's messy little finger may open a much more restricted iPad with educational games, a content-filtered Netflix, and the inability to make purchases, while my fingerprint opens up the whole iPad.
Whatever one thinks of Apple, there were some new concepts thrown at us this week and I'm sure we'll see these new devises in use soon.